Welcome to Match.com's realm, where love is a data-driven journey. Uncover the fascinating statistics behind successful matches and peak activity times. Whether a Match.com member or a data enthusiast, this piece offers a captivating insight into the pulse of digital romance.
Roast Founder, Dating and AI Expert
Published July 31, 2023 -Updated March 4, 2024
Match.com has the pedigree of being one of the oldest online dating sites around. Match users are also more mature and older than the users on other apps, making it more likely that you'll find something long-lasting through it. In fact, its track record for long term relationships is so strong that 1 million babies owe their existence to match.com!
You might be wary of online dating sites, but you can't go wrong with match.com. Match users are the least likely to be looking for a hookup, and the most likely to want a slow, gentle courtship. As far as dating sites go, match.com is low risk, high reward. Let's learn more by breaking down match.com statistics below.
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Table of Contents
Here is the outline of the article, feel free to jump to the section that interests you the most.
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There were 30 million match users in 2024. Dating sites need a robust userbase in order to be worth it, and match.com definitely has that userbase. If you want to reach more potential matches and expand your search, why not try other dating sites like Badoo which has a huge 420 million registered users, or Plenty of Fish which has 150 million registered users.
What's more, match users are more likely to be in your age range and looking for the same things as you! If you're looking for something serious, match.com is a place where you can feel free to be yourself.
Predictably, the vast majority of match users are looking for a serious relationship. Given that users on this dating site are more likely to have attended college and to already be parents, it makes sense.
Did you know that Match.com has made possible the most relationships of any online dating site? 517,000 relationships owe their existence to the site, as do 92,000 marriages.
Probably the most interesting match.com statistic is that 1 million babies have been born thanks to Match.com!
If you're tired of waiting around for your relationship status to change, why not take matters into your own hands? Make a match.com profile and take the first step towards the next stage of your life.
On the other hand, if you’re looking for something less serious, maybe a hookup or just some fun, perhaps Tinder would be better for you. On Tinder, 30% of users are looking to hook-up and 20% of users are looking for casual meet-ups.
A whopping 30 million people get on Match.com every day! What's there to feel lonely about when a dating site full of attractive, smart people is just waiting for you to talk to them? Online dating should be fun, and it will be once you equip yourself with a profile that makes you look good.
30 million match users use the app daily, and you can be sure that a substantial portion of them are just waiting for you to message them.
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About 3.4 million of Match's users pay for the app, which is about 5.6% of all its users. Note that you don't have to pay for this online dating site in order to meet someone special. In fact, the benefits are mostly little conveniences more than anything else.
What are people getting when they pay for the app, exactly?
You should know that the best way to have success on a dating app is not necessarily to pay for it. The biggest factor for success is a great profile. Know who likes a great profile with the right pictures? The matching algorithm and other match members. That's right, not only are you more likely to get a match because someone likes your profile, but the algorithm will also bump you up to the top of everyone's pile when you have the right profile!
Did you know that Match.com is owned by Match Group, who also own Tinder?
About 3.4 million of Match's users pay for the app, which is about 5.6% of all its users. Note that you don't have to pay for this online dating site in order to meet someone special. In fact, the benefits are mostly little conveniences more than anything else.
Never feel like you have to pay for online dating sites. Match users will appreciate you for your personality, first and foremost.
Did you know that most of our users were unaware of the exponential increase of dates by improving their profiles?
After receiving their profile AI score, they noticed a significant difference in their swiping game.
Let us provide you with actionable feedback and help you stay ahead in the dating game.
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Match.com has a more mature demographic. Not only is its userbase older, but they're more likely to have attended college and more likely to be single parents. You're far less likely to meet people for a meaningless hookup on this app.
In terms of member demographics, about 2/3rds of the users are male. This might sound like a lopsided statistic, but in fact it's pretty normal for a dating service to have this ratio of male vs. female. Not to mention, people aren't weighing each other based on every other person they've met in their life. They're looking only at you. And when they're impressed with you, they'll stop at nothing to talk to you.
However, if you’re looking for an app which has a more balanced gender representation, why not check out OkCupid, which has 54% male users and 46% female users.
While Tinder has a reputation for being the hookup app, Match.com is where you can find other members in a more mature age group. It's quite refreshing to get on one of these apps and find genuine conversation. You might even find it going somewhere serious, as Match.com is one of the best apps for finding long term relationships. If you’re looking for a dating app with a younger average age, why not try Hinge, which has an average age of 25.
Match members tend to hail from the USA. If you're in a decent-sized American city, you'll definitely find a lot of potential partners on the app. Maybe you've been burned by dating apps before and you don't want to try again. Well, what if you just got on just for the fun of it? No expectations, just a chance to flirt with other members for an evening?
Did you know that most of our users were unaware of the exponential increase of dates by improving their profiles?
After receiving their profile AI score, they noticed a significant difference in their swiping game.
Let us provide you with actionable feedback and help you stay ahead in the dating game.
Want more likes?
Everyone loves feeling liked, right? Discover our formula to make your profile one of the most liked on any dating app.
There's a few things you'll need to know before jumping into a dating app. It's really enticing to get on the app and see a lot of likes. It makes you feel like you can jump on the app at any time and immediately meet someone. However, it's not that simple. You'll have to invest some patience to gain meaningful connections through online dating services like match.
If you're a guy, you might feel bad every time you get on the app and you don't get a match. That's going to be the majority of your experience, however. In reality, you'll only get one match out of every forty likes, and you'd better get used to it. The success rate for guys on dating apps is not very high.
That doesn't mean it's not worth trying. After all, you're probably on this dating site so you can meet someone special. Just don't sweat the small stuff and wait for the meaningful conversations to start, and you'll be glad you perservered.
The percentage of men that have less than a match per day is 52%. A mutual match is a gift that should be treasured; it's not a treat if it happens every time!
The percentage of men that have less than a match per week is 13%. That's not actually that bad of a number, and you can make the matching algorithm work for you by having a really good profile.
Women can expect to meet a lot more people on match.com, but that isn't necessarily a good thing. Women get about 1 match out of every 2 likes, or a 45% ratio of matches to likes. The success rate for girls is much higher when matching, but who knows how trustworthy and decent those guys are?
What about how men and women swipe? Let's take a look at the behavior of match members and break them down by gender.
The swipe statistics for males is 1 out of 3 -- meaning they like every 1 out of 3 profiles they come across. This is pretty standard for every online dating service. Men tend to get excited more quickly by pictures of women and will say anything to get their attention.
Women only like 1 out of every 16 profiles they come across. They have to be a lot more selective when liking, because any of those guys could've just tapped "like" because he was horny, not because he's the marriage type. It's much harder for women because they don't know exactly who they're getting. Anyone can be charming, but not everyone can be Prince Charming.
Did you know that most of our users were unaware of the exponential increase of dates by improving their profiles?
After receiving their profile AI score, they noticed a significant difference in their swiping game.
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Men have a match/swipe ratio of 3%.
Women have a match/swipe ratio of 35%.
On average, a man has 0.6 matches per day.
A girl has on average 5 matches per day.
There were 30 million match.com users in 2024.
36 years old is the average age of match.com users.
3.4 million people pay on match.com; that's about 5.6% of total users.
65% of users on match.com are men.
United States
Did you know that most of our users were unaware of the exponential increase of dates by improving their profiles?
After receiving their profile AI score, they noticed a significant difference in their swiping game.
Let us provide you with actionable feedback and help you stay ahead in the dating game.
Ready to be part of the successful stories?
Nobody wants to feel like just another statistic, but when it comes to success stories, we're happy to make an exception. Take the 2 minute test for more matches!
Match Group Revenue 2010-2024 | MTCH. https://www.macrotrends.net/stocks/charts/MTCH/match-group/revenue
« U.S. Match.Com Usage by Gender 2020 ». Statista, https://www.statista.com/statistics/1113782/share-of-us-internet-users-who-use-match-by-gender/.
Roast Data Set of 1200 profiles
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Match.com is one of the oldest dating sites around. If you're looking to use an online dating website and you're a bit older, it's definitely one of the best options for you. The other members on the site are more likely to be single parents and looking for long term relationships. Why not give it a shot?
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Ben is one of the best Dating Experts I've ever met and one of the few that cracked the algorithm of online dating. Every week, Ben is publishing new articles on ROAST, helping 20M+ of people to get more matches, dates, and find the one!
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